Selecting the Optimal PPC Strategy for Your eComm Business ("Content")

eComm Merchants, so far in this series we have explored the "Three" Questions" we need to answer before embarking on our PPC journey as well as the two basic types of PPC ... "Search" and "Content". So what comes next? Answer: "Content". In fact there are 5 types of content every PPC ad should contain for maximum benefit. First, a clear a compelling "Headline" ... ideally which points to the avatar's need and your value proposition. Second, a brief "Description" including customer need and the benefits of your solution. Third, your "Display URL" (most commonly the URL of your home page). Forth, the "Destination URL". This should be the URL of the specific product or service page (or Landing Page) which provides the prospect full details of your solution. Finally, the "Call to Action" (aka the action you desire to prospect today .. typically clicking here to either "Opt-In" to your email list or "Purchase" your solution. See you soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)

Selecting the Optimal PPC Strategy for Your Internet Business (Video)

Friends, what is the best PCC approach for you and your business? Well, this introductory video (https://youtu.be/Pqsb6WfSA1g) on PPC defines the Three Key Questions every eCommerce pro should answer before they begins, explains the Two Categories of PPC ads, identified the Top Two PPC Vendors and three of the top tier PPC Ad Agencies along with and overview of PPC Tracking and Analytics. Contact us today to discuss how we can bolster your global eCommerce presence online. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)

Free Offer - Ten eCommerce Techniques for Increasing Conversion Rates & Boosting Revenue

Fellow eCommerce Pros, we all want high conversion rates and stronger revenue. But what are the best methods for achieving these goals? While there is no silver bullet solution, we have assessed some of the best proven methods and put them into one simple, easy to use report. Most all of these methods are one that you can implement today according to your business needs. We have also added a few extra "Bonus Techniques" for you as well. Simply download by clicking here (https://drive.google.com/file/d/12mhJJRTehod8n5dclFIl7vcnQl7A1Ck8/view). See you soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/)

SEO Best Practices for eCommerce Merchants - Part 1

Friends, do you want more high quality traffic to your eCommerce store? Yes, we all do. In this SEO series we will start by looking at the basics of SEO and then move into move advanced topics in later posts. For starters, define own your unique domain and use a reputable hosting service. Google Domains (my favorite) and GoDaddy are just two of many domain providers. Likewise there are countless hosting services. use Hostgator. Bluehost, iPage, Domain.com and SiteBuilder are among the top-ranked domain providers. Creating and publishing "original" content - regardless the format and packaging - which solves tangible problems for a well-defined avatar is another SEO success factor. If you use WordPress use SEO plug-ins such as Yoast, SEMrush, LinkPatrol and All In One SEO to name a few. Finally, spend the time to build out robust social media "Profiles" (including your domain). Bottom line: Investing time, effort and modest budget is one of the best methods for generating long-term, low-no cost, organic traffic for your Internet business. See you soon. Lawrence, Genesys Internet Designs

Defining and Targeting High Demand Niche Markets (Avatars) - Part 3

Friends, in this post series we have defined the 'profile and selection criteria' for your target Avatars and examined the "Millennial" Avatar. What's next? Let's take a look at the "Work From Home" Avatar. Men and women work from home for a variety of reasons which you will want to include in your market "messaging" (copywriting and/or video). The age range can vary widely from 20s to 60s. Reasons for working from home can include caring for a young child, home schooling, employer perks to work on-site or off-site, the logistical benefit of having a 2 minute versus 1 hour commute, etc. Conventional wisdom is that Work From Homers are college-educated professionals employed by a medium-to-large business or freelancers-consultants ... generally with good middle class incomes. Others - younger or older - are forming their own business and need to keep overhead expenses low. I highly suggest performing searches on Facebook Groups and/or Google "work from home" to uncover trade publications, associations and web portals which cater to this Avatar to learn first-hand about the gamit of Work From Homer circumstances and needs, including "Work From Home Mom Revolution". See you soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/) 

Defining and Targeting High Demand Niche Markets (Avatars) - Part 2

Friends, our first post in this series on target niche market Avatars we looked at the key profile and decision-making criteria to help you assess the best Avatar(s) for your Internet business. So what are some of the ideal Avatars to consider? Well, in this and coming posts we will put several Avatars under the microscope to aide you in the assessment process. Let's begin with "Millennials". Millennials are aged 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69) and Generation X (ages 35-50 in 2015). They have grown up with technology, spend significant time on Instagram, Facebook, Twitter, Reddit, Pinterest, and are comfortable purchasing products and services on Amazon and other online businesses. Finally, Millennials tend to have strong purchasing power. Be back soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/) 

Defining and Targeting High Demand Niche Markets (Avatars) - Part 1

Friends, what is the best avatar(s) for your Internet marketing business? In this series we will look at best practices for "Identifying and Selecting" your avatars as well present you with several 'pre-defined' avatars you may wish to target. The golden rule of on- and off-line marketing is to start with the customer. So which are the most important selection criteria? First, is the avatar in the consumer B2C or business B2B sector? We will use B2C for purposes of this post series. Second, are you targeting individuals (e.g. a college student) or groups (e.g. a family). Most importantly what is the avatar's greatest "Need" (aka "pain point). Next, which "Solution" will provide the most "Value" to fulfill their "Need" and what are the "Benefits" of your solution. Age, occupation, purchasing power (income) are vital to defining your "Avatar(s)" profile as are their purchasing criteria. Finally, how do they learn about potential products or services (information sources) and ultimately where do they make online purchases. Much more details follow. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/)