The Optimal PPC Strategy for Your Internet Business (Search & Content)

Merchants, now that you have your PPC foundations defined, what comes next? We need to select which of two basic PPC techniques you plan to use. "Search" ads appear above and below the search results to a Google or Bing query are based upon "Keyword Planning". "Content" ads are usually placed on web sites, blogs or forums where the content sites typically set a fixed-fee a per click. This is referred to as "Contextual Targeting". Your PPC strategy may be exclusively Search or Content PPC or a combination of X% budget Search ads (e.g. 60%) and Y% budget for Content ads (e.g. 40%). Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)