SEO Best Practices for Online Merchants - Part 7 (“Google-friendly Content”)

Merchants, as a postscript to our SEO series I wanted to share with you the most up-to-date version of Google's Developer Documentation Style Guide dated June 8, 2017 (https://developers.google.com/style/). Do not be misled by the phrase "Developer Documentation". This guide provides an invaluable description of what Google deems to be best practices for almost any type of Internet "Content" such as articles, white papers, blog posts, lead magnets and even video. To what benefit for IMers? You guessed it: Boosting search engine rankings and ultimately Traffic. A few very basic golden nuggets include: 1) Sound like a knowledgeable friend, 2) Use clear, concise, short sentences, 3) Include numbered lists for sequences of events, 4) Write in a friendly, conversational tone with a clear purpose ... and much, much more. We are here to help build your business. Let us know how we can help.  Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)