Increasing Conversion Rates - Part 2 ("Customer Testimonials")

Friends, in our first post we affirmed that "Value and Trust" are the essential starting point for boosting conversion rates for both a prospect's initial "Opt-In" as well as product or service "Purchases" (and repeat purchases). So what else can you add to the mix? We recommend using "Customer Testimonials" through your marketing materials ... whether text, graphics and/or video. A focused, relevant "Testimonial" from a customer in the same Avatar is powerful. From the prospect or customer's perspective, testimonials further boost "Value and Trust" while reducing perceived "Risk" in the minds of your target niche. Bottom line: Follow-up online and if necessary via phone with your customers to inquire both "Why" they opted-in to your list and confirm the "Value" they received from their purchase. Be back soon. Lawrence, Genesys Internet Designs