Increasing Conversion Rates - Part 3 ("Urgency")

Friends, so far we have addressed the importance of "Value and Trust" as well as "Customer Testimonials" in boosting prospect and existing customer conversion rates. What comes next? We suggest combining the discrete use of "Urgency" combined with an incentive ("Free Offer" aka "Lead Magnet"). Presenting your Avatar(s) with a clear, simple choice (e.g. "sign-up today", "register without delay" or "purchase now") combined with offering a "valuable" lead magnet ("for the first 100 people to register" or "for the next 24 hours") is a powerful combination for converting initial "Opt-Ins" or "Low Ticket" purchases. It is well worth the time, effort and if necessary modest cost to have multiple, relevant lead magnets which you can use at key points in the on-going sales process ... from "Opt-In" as well as each additional milestone (such as "Mid-Ticket" and "High Ticket" upsells and cross-sells). See you soon. Lawrence, Genesys Internet Designs