Increasing Conversion Rates - Part 4 ("A/B Testing")

Friends, so far in this series we have examined "Congruence", " Customer Testimonials" and "Urgency" as key factors in boosting conversion rates and your revenue. What's next? Let's take a look at "A/B Testing". Simply put two or more versions (A, B ...n) are compared, which are identical except for one variation that might affect a prospect or customer's decision. Version A may be the currently used version (control), while version B is modified in some respect (treatment). "A/B Testing" can be performed for each step in your Internet sales funnel, but should start with your Landing Page(s) where you are seeking the highest possible "Opt-In" rate. Many paid advertising tools such as Google AdWords, Bing Ads, Facebook Ads may come with A/B testing tools onboard. Other tools include Cardinal Path, Crazy Egg, InstaPage, Thrive Theme, UnBounce, VWO, etc. A/B Testing is valuable for basic-to-intermediate level Internet Marketers. Advanced IMers likely benefit from Mult-Variate Analysis (MTV). Bye for now. Lawrence, Genesys Internet Designs