Defining and Targeting High Demand Niche Markets (Avatars) - Part 3

Online Merchants, in this post series we have defined the 'profile and selection criteria' for your target Avatars and examined the "Millennial" Avatar. What's next? Let's take a look at the "Work From Home" Avatar. Men and women work from home for a variety of reasons which you will want to include in your market "messaging" (copywriting and/or video). The age range can vary widely from 20s to 60s. Reasons for working from home can include caring for a young child, home schooling, employer perks to work on-site or off-site, the logistical benefit of having a 2 minute versus 1 hour commute, etc. Conventional wisdom is that Work From Homers are college-educated professionals employed by a medium-to-large business or freelancers-consultants ... generally with good middle class incomes. Others - younger or older - are forming their own business and need to keep overhead expenses low. I highly suggest performing searches on Facebook Groups and/or Google "work from home" to uncover trade publications, associations and web portals which cater to this Avatar to learn first-hand about the gamit of Work From Homer circumstances and needs, including "Work From Home Mom Revolution”. . Let us know how we can help your business. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)