Defining and Targeting High Demand Niche Markets (Avatars) - Part 4

Merchants, so far we have defined key target niche selection criteria as well as profiled two Avatars ... Millennials and Work From Homers. "Baby Boomers" are roughly defined as being born between 1945-1964 ... numbering 75 million in the US alone. They typically are approaching (or in) retirement, yet the younger half of this cohort still may be seeking "second career" opportunities either as part of a larger corporation, small business or sole proprietor where they can apply these skills from their 'first' career' in a different environment. Their professional motivation is two-fold: First, stay active and add value as they have the for the past 2-3+ decades. And second, generate a supplemental income which will enhance their life styles. Boomers are prime candidates for products and services which help them reach a specific goal such as gain new tech skills, improve health-fitness or lower their golf handicap. Take a look at Baby Boomer Magazine(.com) and the Facebook "Baby Boomer - A National Movement" Group. Contact us to see if a Shopify or WordPress ecommerce store is right for you. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)