Merchants, so far
in our series SEO we
have looked at domains, hosting, keywords, content (is "king") and
WordPress plug-ins. What comes next? Developing and managing your own blog dedicated to
your target avatar(s), their needs and solutions to their problems is vital.
Your own blog provides two important opportunities: 1) Establish an on-going
"conversation" with your prospects and consumers, and 2) Build
"authority" with Google, Bing and Yahoo! search engines. Note: Keep your focus on Google. A
few tips - post frequently, include keywords ... but don't "stuff"
your posts with them, understand your avatar(s) pain points (adder ss them
succinctly and offer high "value" solutions). Experts vary widely on
the optimal "length" (e.g. word count) for blog posts. You can
address a given need in-depth via one long post or via a series on posts on a
precise topic. Bottom line: Best-of-breed blogging serves your prospects and
helps convert them into customers, can dramatically boost traffic, and is
largely free of charge. Thus, you are building free, organic traffic. Be back
soon. Lawrence, Genesys
Internet Designs (https://genesysinternetdesigns.blogspot.com)
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