Best Practices in Video Marketing for eCommerce Merchants - Part 2

eCommerce Merchants, in our previous post we looked at market leader YouTube and its Creator Studio. But which other video platforms are available if you want to go beyond or simply do not care for YouTube? Well, Internet marketers do have other options particularly if you need some specialized functionality or need to reach a niche market. Your video platform options include Vimeo, Wistia, Brightcove, Vidyard and Sprout Video to name a few (not to be confused with "live streaming" which we'll cover in our next post). Each of these platforms offer their own customized features, packaging and pricing. Some such as Vimeo offer free 7-14 day video hosting ... then charge for additional hosting time and features. Bottom line: If you want to keep things simple and are risk averse then stay with YouTube. By contrast if you want to the broadest possible market reach you might go with YouTube plus one or more of their smaller competitors. Hope this helps. Let us know how we can help your business. Bye for now. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)