Genesys Internet Designs

Genesys Internet Designs. We enable merchants and entrepreneurs of all sizes worldwide to increase revenue by designing eCommerce and web sites using Shopify and WordPress. Our mission is to increase online revenue for merchants and entrepreneurs around the world by creating sites which bolster your brand, impress your customers and expand your Internet presence. We are a Shopify Partner and also have extensive experience building WordPress web and eCommerce sites. Whether you are a merchant looking to establish a new online store or an entrepreneur with an online store you wish to migrate to Shopify or WordPress we can help. Contact us today via phone or email to discuss your pathway to success! 

View some of our sample sites:

Home Security and Automation (http://homesecurityservices.cc)

Ladies Fashion Shoe Boutique (https://ladies-fashion-shoe-boutique.myshopify.com)

Luxury Watch Emporium (https://luxury-watch-emporium.myshopify.com)

Opulent Beauty Salon (https://opulent-beauty-salon.myshopify.com)

Pro Golf Supercenter (https://pro-golf-supercenter.myshopify.com)

Wearable Gadgets Store (https://wearablegadgetsstore.myshopify.com)

Contact us today … let’s get started!

Manager: Lawrence E. Wilson

Phone: +1 (415) 602-3472

Email: Genesysinternetdesigns@gmail.com

Web site: https://genesysinternetdesigns.blogspot.com

Increasing Conversion Rates Boost Your Revenue ("Reducing Risk")

Friends, having looked at Congruence, Customer Testimonials, Urgency, A/B Testing and CTA Testing ... which other techniques can we use to increase conversion rates? One answer is to reduce actual or perceived transaction "Risk" among prospects and current customers. For a Landing Page "Opt-In" request clearly state that you will not share the person's contact information with others and will not put them on an email "spam" list. Moreover, they can "Opt-Out" at any time. For product or service purchases risk reduction methods include a no questions asked "30-day money back guarantee", a "try then buy" process or even an "extra incentive" if the buyer is not 100% satisfied (e.g. a full refund plus a bonus ... such as cash, a complementary ebook, white paper, etc.). See you soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/)

SEO Best Practices for eCommerce Merchants (Video)

Friends, this introductory video (https://youtu.be/yCDeDA56diU) on SEO Best Practices covers Domains, Web Site Hosting, Shopify, Wordpress Plug-ins, Keyword Planners, Content, Blogging, Guest Blogging and Backlinks, Meta Tags, and valuable SEO Resources for eCommerce pros like yourself. Bye for now. Take a moment and visit our web site. Lawrence, Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/) 

Optimal PPC Strategy for Your Shopify eCommerce Store ("Content")

eComm Merchants, so far in this series we have explored the "Three" Questions" we need to answer before embarking on our PPC journey as well as the two basic types of PPC ... "Search" and "Content". So what comes next? Answer: "Content". In fact there are 5 types of content every PPC ad should contain for maximum benefit. First, a clear a compelling "Headline" ... ideally which points to the avatar's need and your value proposition. Second, a brief "Description" including customer need and the benefits of your solution. Third, your "Display URL" (most commonly the URL of your home page). Forth, the "Destination URL". This should be the URL of the specific product or service page (or Landing Page) which provides the prospect full details of your solution. Finally, the "Call to Action" (aka the action you desire to prospect today .. typically clicking here to either "Opt-In" to your email list or "Purchase" your solution. See you soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com) 

The Optimal PPC Strategy for Your Internet Business (Search & Content)

Merchants, now that you have your PPC foundations defined, what comes next? We need to select which of two basic PPC techniques you plan to use. "Search" ads appear above and below the search results to a Google or Bing query are based upon "Keyword Planning". "Content" ads are usually placed on web sites, blogs or forums where the content sites typically set a fixed-fee a per click. This is referred to as "Contextual Targeting". Your PPC strategy may be exclusively Search or Content PPC or a combination of X% budget Search ads (e.g. 60%) and Y% budget for Content ads (e.g. 40%). Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com) 

Increasing Conversion Rates Boost Your Revenue ("Reduce Risk")

Friends, having looked at Congruence, Customer Testimonials, Urgency, A/B Testing and CTA Testing ... which other techniques can we use to increase conversion rates? One answer is to reduce actual or perceived transaction "Risk" among prospects and current customers. For a Landing Page "Opt-In" request clearly state that you will not share the person's contact information with others and will not put them on an email "spam" list. Moreover, they can "Opt-Out" at any time. For product or service purchases risk reduction methods include a no questions asked "30-day money back guarantee", a "try then buy" process or even an "extra incentive" if the buyer is not 100% satisfied (e.g. a full refund plus a bonus ... such as cash, a complementary ebook, white paper, etc.). Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com) 

Increasing Conversion Rates Boost Your Revenue ("Customer Testimonials")

Friends, in our first post we affirmed that "Value and Trust" are the essential starting point for boosting conversion rates for both a prospect's initial "Opt-In" as well as product or service "Purchases" (and repeat purchases). So what else can you add to the mix? We recommend using "Customer Testimonials" through your marketing materials ... whether text, graphics and/or video. A focused, relevant "Testimonial" from a customer in the same Avatar is powerful. From the prospect or customer's perspective, testimonials further boost "Value and Trust" while reducing perceived "Risk" in the minds of your target niche. Bottom line: Follow-up online and if necessary via phone with your customers to inquire both "Why" they opted-in to your list and confirm the "Value" they received from their purchase. Be back soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)