SEO Best Practices for Internet Merchants - Part 5

Merchants, this SEO series has focused so far on Domains, Hosting, Keywords, Content, Portals-Resources and the value of your own Blog. Let's now take a look at Guest Blogging. Why is Guest Blogging essential for successful IMers? First, Guest Blogging allows you to strengthen the "Value" of your "Content" and in turn generate incremental "traffic" from large pools of new prospects who read these 3rd party blogs. Second, assuming your "Content" is in fact valuable to the other blog's readers their blog owners are more likely to link back to your own blog ... which leads to a boost in the "Authority" of your blog from the perspective of Google, Bing and Yahoo. The more links to your blog from 3rd party blogs and portals resonate well with search engines. Bottom line: Guest Blogging on 1st and 2nd tier blogs which are in the same market or technology niche as your blog (or web site) is a vital SEO asset. While there are numerous blog directories I suggest simply performing a Google search such as "ABC blog portal" where ABC is your target avatar and/or solution area. Let us know how we can help your business. Bye for now. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)

SEO Best Practices for Online Merchants - Part 4

Merchants, so far in our series SEO we have looked at domains, hosting, keywords, content (is "king") and WordPress plug-ins. What comes next? Developing and managing your own blog dedicated to your target avatar(s), their needs and solutions to their problems is vital. Your own blog provides two important opportunities: 1) Establish an on-going "conversation" with your prospects and consumers, and 2) Build "authority" with Google, Bing and Yahoo! search engines. Note: Keep your focus on Google. A few tips - post frequently, include keywords ... but don't "stuff" your posts with them, understand your avatar(s) pain points (adder ss them succinctly and offer high "value" solutions). Experts vary widely on the optimal "length" (e.g. word count) for blog posts. You can address a given need in-depth via one long post or via a series on posts on a precise topic. Bottom line: Best-of-breed blogging serves your prospects and helps convert them into customers, can dramatically boost traffic, and is largely free of charge. Thus, you are building free, organic traffic. Be back soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

SEO Best Practices for Online Merchants - Part 3

Merchants in our recent posts we have addressed SEO Basics along with KeyWords and Content. But why should Internet entrepreneurs be so concerned about SEO optimization? Simply put, because SEO optimization is truly the lifeblood which will ensure maximum free organic traffic to your web sites, blogs, videos and landing pages. We all need to be SEO "literate", yet may not have the time and/or resources to become gurus in this critical area. Thus, let me suggest a short-list of the best SEO portals on the web which will help you stay abreast of key trends and techniques which will benefit your business. Search Engine Watch, Search Engine Land, Search Engine Journal (SEJ), Tutorials Point - SEO page and the Moz Blog. These sites offer free newsletters, video tutorials and/or eBooks which will keep you up-to-date without having to invest large blocks of time to become and stay SEO proficient. So take a look. Let us know how we can help your business. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

SEO Best Practices for eCommerce Merchants - Part 1

Merchants, do you want more high quality traffic to you web site, blog, videos, social media sites and landing pages? Yes, we all do. In this SEO series we will start by looking at the basics of SEO and then move into move advanced topics in later posts. For starters, define own your unique domain and use a reputable hosting service. Google Domains (my favorite) and GoDaddy are just two of many domain providers. Likewise there are countless hosting services. I use Hostgator. Bluehost, iPage, Domain.com and SiteBuilder are among the top-ranked domain providers. Creating and publishing "original" content - regardless the format and packaging - which solves tangible problems for a well-defined avatar is another SEO success factor. If you use WordPress use SEO plug-ins such as Yoast, SEMrush, LinkPatrol and All In One SEO to name a few. Finally, spend the time to build out robust social media "Profiles" (including your domain). Bottom line: Investing time, effort and modest budget is one of the best methods for generating long-term, low-no cost, organic traffic for your Internet business. Let us know how we can help your business. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Build Your Mailing Lists and Launch Marketing Campaigns the Industry Leader (AWeber)

Merchants, while there are many players in the crowded email marketing niche one vendor stands alone - AWeber. In almost every ranking of email list building and campaign management firms Aweber comes out ahead. Over 100,000 small businesses and entrepreneurs use Aweber. Their solution allows you to create HTML-rich product promotions, email newsletters, and plain-text messages. You can establish email automation flows using their campaign editor. Create personalized welcome emails, educational courses and lead campaigns. AWeber offer Autoresponders, Third Party Integrations, Sign-Up Forms, Avatar Segmenting, Email Newsletters, HTML Templates, a Drag and Drop Editor, Blog Newsletters Template Design and a lot more. Visit AWeber today and start generating revenue for your business today! Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/)

Increasing Conversion Rates Boost Your Revenue ("Customer Testimonials")

Friends, in our first post we affirmed that "Value and Trust" are the essential starting point for boosting conversion rates for both a prospect's initial "Opt-In" as well as product or service "Purchases" (and repeat purchases). So what else can you add to the mix? We recommend using "Customer Testimonials" through your marketing materials ... whether text, graphics and/or video. A focused, relevant "Testimonial" from a customer in the same Avatar is powerful. From the prospect or customer's perspective, testimonials further boost "Value and Trust" while reducing perceived "Risk" in the minds of your target niche. Bottom line: Follow-up online and if necessary via phone with your customers to inquire both "Why" they opted-in to your list and confirm the "Value" they received from their purchase. Be back soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Increasing Conversion Rates Boost Your Revenue ("Congruence")

Merchants, would you like to increase your online conversion rates? Of course ... every eCommerce pro would. This series will offer techniques and tools which collectively help strengthen your conversion rates. Even a 1% increase in your conversion rate can have a big impact on revenue. Key principle: Congruence - Offer the "Highest Value Solution" (product or service) which solves the prospect's greatest "Need". This is easier said than done. Researching and verifying your target avatar's "Needs". We recommend spending abundant time one avatar-specific portals, forums, publications and/or social media groups to understand your market needs. Facebook Groups, Warrior Forum, Work From Home Mom's, Reddit Sub-Reddits are just a few among countless excellent resources. A simple Google search on "AVATAR needs" will provide additional information. Bye for now. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)