Increasing Conversion Rates Boost Your Revenue ("Congruence")

Merchants, would you like to increase your online conversion rates? Of course ... every eCommerce pro would. This series will offer techniques and tools which collectively help strengthen your conversion rates. Even a 1% increase in your conversion rate can have a big impact on revenue. Key principle: Congruence - Offer the "Highest Value Solution" (product or service) which solves the prospect's greatest "Need". This is easier said than done. Researching and verifying your target avatar's "Needs". We recommend spending abundant time one avatar-specific portals, forums, publications and/or social media groups to understand your market needs. Facebook Groups, Warrior Forum, Work From Home Mom's, Reddit Sub-Reddits are just a few among countless excellent resources. A simple Google search on "AVATAR needs" will provide additional information. Bye for now. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)