Defining and Targeting High Demand Niche Markets (Avatars)

Merchants, what is the best avatar(s) for your Internet marketing business? In this series we will look at best practices for "Identifying and Selecting" your avatars as well present you with several 'pre-defined' avatars you may wish to target. The golden rule of on- and off-line marketing is to start with the customer. So which are the most important selection criteria? First, is the avatar in the consumer B2C or business B2B sector? We will use B2C for purposes of this post series. Second, are you targeting individuals (e.g. a college student) or groups (e.g. a family). Most importantly what is the avatar's greatest "Need" (aka "pain point). Next, which "Solution" will provide the most "Value" to fulfill their "Need" and what are the "Benefits" of your solution. Age, occupation, purchasing power (income) are vital to defining your "Avatar(s)" profile as are their purchasing criteria. Visit our web site and take a look at our sample eCommerce stores. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)