Defining and Targeting High Demand Niche Markets (Avatars)

Merchants, what is the best avatar(s) for your Internet marketing business? In this series we will look at best practices for "Identifying and Selecting" your avatars as well present you with several 'pre-defined' avatars you may wish to target. The golden rule of on- and off-line marketing is to start with the customer. So which are the most important selection criteria? First, is the avatar in the consumer B2C or business B2B sector? We will use B2C for purposes of this post series. Second, are you targeting individuals (e.g. a college student) or groups (e.g. a family). Most importantly what is the avatar's greatest "Need" (aka "pain point). Next, which "Solution" will provide the most "Value" to fulfill their "Need" and what are the "Benefits" of your solution. Age, occupation, purchasing power (income) are vital to defining your "Avatar(s)" profile as are their purchasing criteria. Visit our web site and take a look at our sample eCommerce stores. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

How to Build Your Successful Affiliate Marketing Business ("Platforms")

Friends, once you have the decided on the "Product Category" you plan to market - Physical, Digital and/or Service - the next step is to select an appropriate "Platform" for your business. If you are selling individual products a simple "Landing or Sales Page" will likely meet your needs. Click Funnels is a great starting point. We find that "Blogs" or basic web sites which allow you to post Affiliate links and HTML banners along with descriptive text are just fine for most Physical and Digital products. Google Blogger or a suitable WordPress theme such as 'Salient' are good choices here. "Shopify" or a "WordPress" theme with APIs to Amazon, eBay, etc. are best if you want to import hundreds or even thousands of Physical and Digital products. We recommend visiting the "Envato Market - WordPress" tab for good quality themes. Visit our web site and take a look at our sample eCommerce stores. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Merchants - How to Build Your Affiliate Marketing Business ("Product Types")

Merchants, so you want to launch an Affiliate Marketing business. Where to begin? As with any business you need to carefully select your target avatars and assess their greatest needs. Once this important step is accomplished the most basic question concerns solutions. Which types of solutions do you want to offer? There are three (3) product categories every IM and eCommerce pro must clearly understand. First, "Physical products" range from sporting goods to fine jewelry to consumer electronics ranging in price from $10-$20 USD to upwards of several thousands USD. Second, are "Digital" products" including downloadable software, music, videos and eBooks. While increasingly popular, these products commonly have lower ASPs (average selling prices) ranging from roughly $5-$100 USD. Thirdly are "Service products" such as professional training, coaching and planning (e.g. financial management, learning a new skill or even travel). Two important things separate "Services" from Physical and Digital products: 1) They tend to having much higher ASPs (and thus higher commissions), and 2) They hold the promise of "transforming" the customer from point A to B. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Genesys Internet Designs

Genesys Internet Designs. We enable merchants and entrepreneurs of all sizes worldwide to increase revenue by designing eCommerce and web sites using Shopify and WordPress. Our mission is to increase online revenue for merchants and entrepreneurs around the world by creating sites which bolster your brand, impress your customers and expand your Internet presence. We are a Shopify Partner and also have extensive experience building WordPress web and eCommerce sites. Whether you are a merchant looking to establish a new online store or an entrepreneur with an online store you wish to migrate to Shopify or WordPress we can help. Contact us today via phone or email to discuss your pathway to success! 

View some of our sample sites:

Home Security and Automation (http://homesecurityservices.cc)

Ladies Fashion Shoe Boutique (https://ladies-fashion-shoe-boutique.myshopify.com)

Luxury Watch Emporium (https://luxury-watch-emporium.myshopify.com)

Opulent Beauty Salon (https://opulent-beauty-salon.myshopify.com)

Pro Golf Supercenter (https://pro-golf-supercenter.myshopify.com)

Wearable Gadgets Store (https://wearablegadgetsstore.myshopify.com)

Contact us today … let’s get started!

Manager: Lawrence E. Wilson

Phone: +1 (415) 602-3472

Email: Genesysinternetdesigns@gmail.com

Web site: https://genesysinternetdesigns.blogspot.com

Increasing Conversion Rates Boost Your Revenue ("Reducing Risk")

Friends, having looked at Congruence, Customer Testimonials, Urgency, A/B Testing and CTA Testing ... which other techniques can we use to increase conversion rates? One answer is to reduce actual or perceived transaction "Risk" among prospects and current customers. For a Landing Page "Opt-In" request clearly state that you will not share the person's contact information with others and will not put them on an email "spam" list. Moreover, they can "Opt-Out" at any time. For product or service purchases risk reduction methods include a no questions asked "30-day money back guarantee", a "try then buy" process or even an "extra incentive" if the buyer is not 100% satisfied (e.g. a full refund plus a bonus ... such as cash, a complementary ebook, white paper, etc.). See you soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/)

SEO Best Practices for eCommerce Merchants (Video)

Friends, this introductory video (https://youtu.be/yCDeDA56diU) on SEO Best Practices covers Domains, Web Site Hosting, Shopify, Wordpress Plug-ins, Keyword Planners, Content, Blogging, Guest Blogging and Backlinks, Meta Tags, and valuable SEO Resources for eCommerce pros like yourself. Bye for now. Take a moment and visit our web site. Lawrence, Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/) 

Optimal PPC Strategy for Your Shopify eCommerce Store ("Content")

eComm Merchants, so far in this series we have explored the "Three" Questions" we need to answer before embarking on our PPC journey as well as the two basic types of PPC ... "Search" and "Content". So what comes next? Answer: "Content". In fact there are 5 types of content every PPC ad should contain for maximum benefit. First, a clear a compelling "Headline" ... ideally which points to the avatar's need and your value proposition. Second, a brief "Description" including customer need and the benefits of your solution. Third, your "Display URL" (most commonly the URL of your home page). Forth, the "Destination URL". This should be the URL of the specific product or service page (or Landing Page) which provides the prospect full details of your solution. Finally, the "Call to Action" (aka the action you desire to prospect today .. typically clicking here to either "Opt-In" to your email list or "Purchase" your solution. See you soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com) 

The Optimal PPC Strategy for Your Internet Business (Search & Content)

Merchants, now that you have your PPC foundations defined, what comes next? We need to select which of two basic PPC techniques you plan to use. "Search" ads appear above and below the search results to a Google or Bing query are based upon "Keyword Planning". "Content" ads are usually placed on web sites, blogs or forums where the content sites typically set a fixed-fee a per click. This is referred to as "Contextual Targeting". Your PPC strategy may be exclusively Search or Content PPC or a combination of X% budget Search ads (e.g. 60%) and Y% budget for Content ads (e.g. 40%). Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com) 

Increasing Conversion Rates Boost Your Revenue ("Reduce Risk")

Friends, having looked at Congruence, Customer Testimonials, Urgency, A/B Testing and CTA Testing ... which other techniques can we use to increase conversion rates? One answer is to reduce actual or perceived transaction "Risk" among prospects and current customers. For a Landing Page "Opt-In" request clearly state that you will not share the person's contact information with others and will not put them on an email "spam" list. Moreover, they can "Opt-Out" at any time. For product or service purchases risk reduction methods include a no questions asked "30-day money back guarantee", a "try then buy" process or even an "extra incentive" if the buyer is not 100% satisfied (e.g. a full refund plus a bonus ... such as cash, a complementary ebook, white paper, etc.). Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com) 

Increasing Conversion Rates Boost Your Revenue ("Customer Testimonials")

Friends, in our first post we affirmed that "Value and Trust" are the essential starting point for boosting conversion rates for both a prospect's initial "Opt-In" as well as product or service "Purchases" (and repeat purchases). So what else can you add to the mix? We recommend using "Customer Testimonials" through your marketing materials ... whether text, graphics and/or video. A focused, relevant "Testimonial" from a customer in the same Avatar is powerful. From the prospect or customer's perspective, testimonials further boost "Value and Trust" while reducing perceived "Risk" in the minds of your target niche. Bottom line: Follow-up online and if necessary via phone with your customers to inquire both "Why" they opted-in to your list and confirm the "Value" they received from their purchase. Be back soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)