Best Practices in Video Marketing for Online Merchants - Part 1

Merchants, do you want to expand the reach and coverage of your Internet marketing tactics? Of course you do. Video marketing is one of the fastest growing elements on Internet marketing and YouTube is to video as Google is to search. I see three options with YouTube, perhaps more. You can create a one-time video for a specific marketing campaign, develop a dedicated channel for your brand, post a paid video-based lead magnet on YouTube via Google AdWords (paid advertising) or a combination of the above. YouTube's Creator Studio recently removed some of the "creation and editing" features from Creator Studio and thus you likely will need to use a free or fee-based 3rd party tool. While there are many such tools on the market I suggest trying "Kizoa" which closely matches the features removed from Creator Studio. Let us know how we can help your business. Bye for now. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Defining and Targeting High Demand Niche Markets (Avatars) - Part 5

Small Business Owners, as we conclude our series on high-demand "Avatars" for Internet Marketer's let's take a look at the "Self-Employed" niche. Unlike the Millennial, Work From Home and Baby Boomer avatars, the "Self-Employed" market spans the full gamit of age range, occupational status, education and income. Thus, research on the specific sub-niche, their need(s), interest(s) and buying motivation(s) can vary widely. Examples of the "Self-Employed" include everyone from professional business consultants (accountants, management consultants, attorneys and most definitely Internet Marketers) to small or micro business owners and construction contractors. Many Fiverr, Upwork and Freelancer consultants are "Self-Employed". Facebook has multiple Groups of interest including "Self Employed Friends". Entrepreneur.com, Consulting.com and Glassdoor.com are excellent Internet 'hangouts' where you can learn the nuances of Self Employed occupations, needs and interests. And let us know if you would like to discuss implementing an new Shopify or WordPress ecommerce storefront. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Defining and Targeting High Demand Niche Markets (Avatars) - Part 4

Merchants, so far we have defined key target niche selection criteria as well as profiled two Avatars ... Millennials and Work From Homers. "Baby Boomers" are roughly defined as being born between 1945-1964 ... numbering 75 million in the US alone. They typically are approaching (or in) retirement, yet the younger half of this cohort still may be seeking "second career" opportunities either as part of a larger corporation, small business or sole proprietor where they can apply these skills from their 'first' career' in a different environment. Their professional motivation is two-fold: First, stay active and add value as they have the for the past 2-3+ decades. And second, generate a supplemental income which will enhance their life styles. Boomers are prime candidates for products and services which help them reach a specific goal such as gain new tech skills, improve health-fitness or lower their golf handicap. Take a look at Baby Boomer Magazine(.com) and the Facebook "Baby Boomer - A National Movement" Group. Contact us to see if a Shopify or WordPress ecommerce store is right for you. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Defining and Targeting High Demand Niche Markets (Avatars) - Part 3

Online Merchants, in this post series we have defined the 'profile and selection criteria' for your target Avatars and examined the "Millennial" Avatar. What's next? Let's take a look at the "Work From Home" Avatar. Men and women work from home for a variety of reasons which you will want to include in your market "messaging" (copywriting and/or video). The age range can vary widely from 20s to 60s. Reasons for working from home can include caring for a young child, home schooling, employer perks to work on-site or off-site, the logistical benefit of having a 2 minute versus 1 hour commute, etc. Conventional wisdom is that Work From Homers are college-educated professionals employed by a medium-to-large business or freelancers-consultants ... generally with good middle class incomes. Others - younger or older - are forming their own business and need to keep overhead expenses low. I highly suggest performing searches on Facebook Groups and/or Google "work from home" to uncover trade publications, associations and web portals which cater to this Avatar to learn first-hand about the gamit of Work From Homer circumstances and needs, including "Work From Home Mom Revolution”. . Let us know how we can help your business. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Defining and Targeting High Demand Niche Markets (Avatars) for Online Merchants- Part 2

Merchants, our first post in this series on target niche market Avatars we looked at the key profile and decision-making criteria to help you assess the best Avatar(s) for your Internet business. So what are some of the ideal Avatars to consider? Well, in this and coming posts we will put several Avatars under the microscope to aide you in the assessment process. Let's begin with "Millennials". Millennials are aged 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69) and Generation X (ages 35-50 in 2015). They have grown up with technology, spend significant time on Instagram, Facebook, Twitter, Reddit, Pinterest, and are comfortable purchasing products and services on Amazon and other online businesses. Finally, Millennials tend to have strong purchasing power. Let us know how we can help your business. Bye for now. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

SEO Best Practices for Online Merchants - Part 7 (“Google-friendly Content”)

Merchants, as a postscript to our SEO series I wanted to share with you the most up-to-date version of Google's Developer Documentation Style Guide dated June 8, 2017 (https://developers.google.com/style/). Do not be misled by the phrase "Developer Documentation". This guide provides an invaluable description of what Google deems to be best practices for almost any type of Internet "Content" such as articles, white papers, blog posts, lead magnets and even video. To what benefit for IMers? You guessed it: Boosting search engine rankings and ultimately Traffic. A few very basic golden nuggets include: 1) Sound like a knowledgeable friend, 2) Use clear, concise, short sentences, 3) Include numbered lists for sequences of events, 4) Write in a friendly, conversational tone with a clear purpose ... and much, much more. We are here to help build your business. Let us know how we can help.  Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

SEO Best Practices for Online Merchants - Part 6 (“Backlinks”)

Online Merchants, as we conclude our SEO post series let's take a look at "Backlinks". So what are Backlinks and why are they vital to your success? Backlinks are links from outside ("referring") domains that point back to pages on your domain. Your backlink profile is made up of backlinks from external sites. They contribute to the overall strength, relevance and diversity of your domain’s backlink profile which boost your sites "Authority" and "Page Rank" among Google, Bing, Yahoo! Search engines assess both the number of Backlinks and the Authority of the "referring domains" - thus the quantity and quality of Backlinks are essential. "Do-follow" links pass on the SEO benefits of the website where it is built from to the hyperlinked site. "No-follow" links do not have any SEO value and will not add up to the link profile used by search engines. SEO gurus believe you should use both types of Backlinks, yet a much higher percentage of your Backlinks should be "Do-follow" links. Let us know how we can help your business. Bye for now. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)