How to Create an Online Sales Closing Process Which Generates Leads & Revenue - Part 1

Online Merchants, so you have selected an Integrated Product Suite and Automated List Building System. What comes next? It's time to convert "prospects" into paying "customers". You need an effective Sales Closing Process. This process starts with a well-defined "Sales Funnel." Yes, there are many types of sales funnels - free and fee based - including Lead Pages, Insta Pages, Click Funnels and more. The key is that your sales funnel is fully connected with your Integrated Product Suite and Automated List Builder. As one successful Internet marketer stated "the key is not in the traffic, it is in the sales funnel Genesys Internet Designs offers not only a proven and successful sales funnel, but a sales funnel that is fully integrated with a Sales Closing Process (more details to come in Part 2 of this series), an Automated Listing Building System and Integrated Product Suite. Let us know how we can help your business. Bye for now. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Best Practices in Video Marketing for eCommerce Merchants - Part 2

eCommerce Merchants, in our previous post we looked at market leader YouTube and its Creator Studio. But which other video platforms are available if you want to go beyond or simply do not care for YouTube? Well, Internet marketers do have other options particularly if you need some specialized functionality or need to reach a niche market. Your video platform options include Vimeo, Wistia, Brightcove, Vidyard and Sprout Video to name a few (not to be confused with "live streaming" which we'll cover in our next post). Each of these platforms offer their own customized features, packaging and pricing. Some such as Vimeo offer free 7-14 day video hosting ... then charge for additional hosting time and features. Bottom line: If you want to keep things simple and are risk averse then stay with YouTube. By contrast if you want to the broadest possible market reach you might go with YouTube plus one or more of their smaller competitors. Hope this helps. Let us know how we can help your business. Bye for now. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Best Practices in Video Marketing for Online Merchants - Part 1

Merchants, do you want to expand the reach and coverage of your Internet marketing tactics? Of course you do. Video marketing is one of the fastest growing elements on Internet marketing and YouTube is to video as Google is to search. I see three options with YouTube, perhaps more. You can create a one-time video for a specific marketing campaign, develop a dedicated channel for your brand, post a paid video-based lead magnet on YouTube via Google AdWords (paid advertising) or a combination of the above. YouTube's Creator Studio recently removed some of the "creation and editing" features from Creator Studio and thus you likely will need to use a free or fee-based 3rd party tool. While there are many such tools on the market I suggest trying "Kizoa" which closely matches the features removed from Creator Studio. Let us know how we can help your business. Bye for now. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Defining and Targeting High Demand Niche Markets (Avatars) - Part 5

Small Business Owners, as we conclude our series on high-demand "Avatars" for Internet Marketer's let's take a look at the "Self-Employed" niche. Unlike the Millennial, Work From Home and Baby Boomer avatars, the "Self-Employed" market spans the full gamit of age range, occupational status, education and income. Thus, research on the specific sub-niche, their need(s), interest(s) and buying motivation(s) can vary widely. Examples of the "Self-Employed" include everyone from professional business consultants (accountants, management consultants, attorneys and most definitely Internet Marketers) to small or micro business owners and construction contractors. Many Fiverr, Upwork and Freelancer consultants are "Self-Employed". Facebook has multiple Groups of interest including "Self Employed Friends". Entrepreneur.com, Consulting.com and Glassdoor.com are excellent Internet 'hangouts' where you can learn the nuances of Self Employed occupations, needs and interests. And let us know if you would like to discuss implementing an new Shopify or WordPress ecommerce storefront. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Defining and Targeting High Demand Niche Markets (Avatars) - Part 4

Merchants, so far we have defined key target niche selection criteria as well as profiled two Avatars ... Millennials and Work From Homers. "Baby Boomers" are roughly defined as being born between 1945-1964 ... numbering 75 million in the US alone. They typically are approaching (or in) retirement, yet the younger half of this cohort still may be seeking "second career" opportunities either as part of a larger corporation, small business or sole proprietor where they can apply these skills from their 'first' career' in a different environment. Their professional motivation is two-fold: First, stay active and add value as they have the for the past 2-3+ decades. And second, generate a supplemental income which will enhance their life styles. Boomers are prime candidates for products and services which help them reach a specific goal such as gain new tech skills, improve health-fitness or lower their golf handicap. Take a look at Baby Boomer Magazine(.com) and the Facebook "Baby Boomer - A National Movement" Group. Contact us to see if a Shopify or WordPress ecommerce store is right for you. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Defining and Targeting High Demand Niche Markets (Avatars) - Part 3

Online Merchants, in this post series we have defined the 'profile and selection criteria' for your target Avatars and examined the "Millennial" Avatar. What's next? Let's take a look at the "Work From Home" Avatar. Men and women work from home for a variety of reasons which you will want to include in your market "messaging" (copywriting and/or video). The age range can vary widely from 20s to 60s. Reasons for working from home can include caring for a young child, home schooling, employer perks to work on-site or off-site, the logistical benefit of having a 2 minute versus 1 hour commute, etc. Conventional wisdom is that Work From Homers are college-educated professionals employed by a medium-to-large business or freelancers-consultants ... generally with good middle class incomes. Others - younger or older - are forming their own business and need to keep overhead expenses low. I highly suggest performing searches on Facebook Groups and/or Google "work from home" to uncover trade publications, associations and web portals which cater to this Avatar to learn first-hand about the gamit of Work From Homer circumstances and needs, including "Work From Home Mom Revolution”. . Let us know how we can help your business. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)  

Defining and Targeting High Demand Niche Markets (Avatars) for Online Merchants- Part 2

Merchants, our first post in this series on target niche market Avatars we looked at the key profile and decision-making criteria to help you assess the best Avatar(s) for your Internet business. So what are some of the ideal Avatars to consider? Well, in this and coming posts we will put several Avatars under the microscope to aide you in the assessment process. Let's begin with "Millennials". Millennials are aged 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69) and Generation X (ages 35-50 in 2015). They have grown up with technology, spend significant time on Instagram, Facebook, Twitter, Reddit, Pinterest, and are comfortable purchasing products and services on Amazon and other online businesses. Finally, Millennials tend to have strong purchasing power. Let us know how we can help your business. Bye for now. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)