Selecting the Optimal PPC Strategy for Your eComm Business ("Content")

eComm Merchants, so far in this series we have explored the "Three" Questions" we need to answer before embarking on our PPC journey as well as the two basic types of PPC ... "Search" and "Content". So what comes next? Answer: "Content". In fact there are 5 types of content every PPC ad should contain for maximum benefit. First, a clear a compelling "Headline" ... ideally which points to the avatar's need and your value proposition. Second, a brief "Description" including customer need and the benefits of your solution. Third, your "Display URL" (most commonly the URL of your home page). Forth, the "Destination URL". This should be the URL of the specific product or service page (or Landing Page) which provides the prospect full details of your solution. Finally, the "Call to Action" (aka the action you desire to prospect today .. typically clicking here to either "Opt-In" to your email list or "Purchase" your solution. See you soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)

Selecting the Optimal PPC Strategy for Your Internet Business (Video)

Friends, what is the best PCC approach for you and your business? Well, this introductory video (https://youtu.be/Pqsb6WfSA1g) on PPC defines the Three Key Questions every eCommerce pro should answer before they begins, explains the Two Categories of PPC ads, identified the Top Two PPC Vendors and three of the top tier PPC Ad Agencies along with and overview of PPC Tracking and Analytics. Contact us today to discuss how we can bolster your global eCommerce presence online. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com)

Free Offer - Ten eCommerce Techniques for Increasing Conversion Rates & Boosting Revenue

Fellow eCommerce Pros, we all want high conversion rates and stronger revenue. But what are the best methods for achieving these goals? While there is no silver bullet solution, we have assessed some of the best proven methods and put them into one simple, easy to use report. Most all of these methods are one that you can implement today according to your business needs. We have also added a few extra "Bonus Techniques" for you as well. Simply download by clicking here (https://drive.google.com/file/d/12mhJJRTehod8n5dclFIl7vcnQl7A1Ck8/view). See you soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/)

SEO Best Practices for eCommerce Merchants - Part 1

Friends, do you want more high quality traffic to your eCommerce store? Yes, we all do. In this SEO series we will start by looking at the basics of SEO and then move into move advanced topics in later posts. For starters, define own your unique domain and use a reputable hosting service. Google Domains (my favorite) and GoDaddy are just two of many domain providers. Likewise there are countless hosting services. use Hostgator. Bluehost, iPage, Domain.com and SiteBuilder are among the top-ranked domain providers. Creating and publishing "original" content - regardless the format and packaging - which solves tangible problems for a well-defined avatar is another SEO success factor. If you use WordPress use SEO plug-ins such as Yoast, SEMrush, LinkPatrol and All In One SEO to name a few. Finally, spend the time to build out robust social media "Profiles" (including your domain). Bottom line: Investing time, effort and modest budget is one of the best methods for generating long-term, low-no cost, organic traffic for your Internet business. See you soon. Lawrence, Genesys Internet Designs

Defining and Targeting High Demand Niche Markets (Avatars) - Part 3

Friends, in this post series we have defined the 'profile and selection criteria' for your target Avatars and examined the "Millennial" Avatar. What's next? Let's take a look at the "Work From Home" Avatar. Men and women work from home for a variety of reasons which you will want to include in your market "messaging" (copywriting and/or video). The age range can vary widely from 20s to 60s. Reasons for working from home can include caring for a young child, home schooling, employer perks to work on-site or off-site, the logistical benefit of having a 2 minute versus 1 hour commute, etc. Conventional wisdom is that Work From Homers are college-educated professionals employed by a medium-to-large business or freelancers-consultants ... generally with good middle class incomes. Others - younger or older - are forming their own business and need to keep overhead expenses low. I highly suggest performing searches on Facebook Groups and/or Google "work from home" to uncover trade publications, associations and web portals which cater to this Avatar to learn first-hand about the gamit of Work From Homer circumstances and needs, including "Work From Home Mom Revolution". See you soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/) 

Defining and Targeting High Demand Niche Markets (Avatars) - Part 2

Friends, our first post in this series on target niche market Avatars we looked at the key profile and decision-making criteria to help you assess the best Avatar(s) for your Internet business. So what are some of the ideal Avatars to consider? Well, in this and coming posts we will put several Avatars under the microscope to aide you in the assessment process. Let's begin with "Millennials". Millennials are aged 18-34 in 2015, now number 75.4 million, surpassing the 74.9 million Baby Boomers (ages 51-69) and Generation X (ages 35-50 in 2015). They have grown up with technology, spend significant time on Instagram, Facebook, Twitter, Reddit, Pinterest, and are comfortable purchasing products and services on Amazon and other online businesses. Finally, Millennials tend to have strong purchasing power. Be back soon. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/) 

Defining and Targeting High Demand Niche Markets (Avatars) - Part 1

Friends, what is the best avatar(s) for your Internet marketing business? In this series we will look at best practices for "Identifying and Selecting" your avatars as well present you with several 'pre-defined' avatars you may wish to target. The golden rule of on- and off-line marketing is to start with the customer. So which are the most important selection criteria? First, is the avatar in the consumer B2C or business B2B sector? We will use B2C for purposes of this post series. Second, are you targeting individuals (e.g. a college student) or groups (e.g. a family). Most importantly what is the avatar's greatest "Need" (aka "pain point). Next, which "Solution" will provide the most "Value" to fulfill their "Need" and what are the "Benefits" of your solution. Age, occupation, purchasing power (income) are vital to defining your "Avatar(s)" profile as are their purchasing criteria. Finally, how do they learn about potential products or services (information sources) and ultimately where do they make online purchases. Much more details follow. Lawrence, Genesys Internet Designs (https://genesysinternetdesigns.blogspot.com/) 

Increasing Conversion Rates - Part 4 ("A/B Testing")

Friends, so far in this series we have examined "Congruence", " Customer Testimonials" and "Urgency" as key factors in boosting conversion rates and your revenue. What's next? Let's take a look at "A/B Testing". Simply put two or more versions (A, B ...n) are compared, which are identical except for one variation that might affect a prospect or customer's decision. Version A may be the currently used version (control), while version B is modified in some respect (treatment). "A/B Testing" can be performed for each step in your Internet sales funnel, but should start with your Landing Page(s) where you are seeking the highest possible "Opt-In" rate. Many paid advertising tools such as Google AdWords, Bing Ads, Facebook Ads may come with A/B testing tools onboard. Other tools include Cardinal Path, Crazy Egg, InstaPage, Thrive Theme, UnBounce, VWO, etc. A/B Testing is valuable for basic-to-intermediate level Internet Marketers. Advanced IMers likely benefit from Mult-Variate Analysis (MTV). Bye for now. Lawrence, Genesys Internet Designs

Increasing Conversion Rates - Part 3 ("Urgency")

Friends, so far we have addressed the importance of "Value and Trust" as well as "Customer Testimonials" in boosting prospect and existing customer conversion rates. What comes next? We suggest combining the discrete use of "Urgency" combined with an incentive ("Free Offer" aka "Lead Magnet"). Presenting your Avatar(s) with a clear, simple choice (e.g. "sign-up today", "register without delay" or "purchase now") combined with offering a "valuable" lead magnet ("for the first 100 people to register" or "for the next 24 hours") is a powerful combination for converting initial "Opt-Ins" or "Low Ticket" purchases. It is well worth the time, effort and if necessary modest cost to have multiple, relevant lead magnets which you can use at key points in the on-going sales process ... from "Opt-In" as well as each additional milestone (such as "Mid-Ticket" and "High Ticket" upsells and cross-sells). See you soon. Lawrence, Genesys Internet Designs

Increasing Conversion Rates - Part 2 ("Customer Testimonials")

Friends, in our first post we affirmed that "Value and Trust" are the essential starting point for boosting conversion rates for both a prospect's initial "Opt-In" as well as product or service "Purchases" (and repeat purchases). So what else can you add to the mix? We recommend using "Customer Testimonials" through your marketing materials ... whether text, graphics and/or video. A focused, relevant "Testimonial" from a customer in the same Avatar is powerful. From the prospect or customer's perspective, testimonials further boost "Value and Trust" while reducing perceived "Risk" in the minds of your target niche. Bottom line: Follow-up online and if necessary via phone with your customers to inquire both "Why" they opted-in to your list and confirm the "Value" they received from their purchase. Be back soon. Lawrence, Genesys Internet Designs

Increasing Conversion Rates & Boost Your Revenue - Part 1 ("Congruence")

Friends, would you like to increase your online conversion rates? Of course ... every Internet Marketer would, myself included. This series will offer techniques and tools which collectively help strengthen your conversion rates. Even a 1% increase in your conversion rate can have a big impact on revenue. Key principle: Congruence - Offer the "Highest Value Solution" (product or service) which solves the prospect's greatest "Need". This is easier said than done. Researching and verifying your target avatar's "Needs". We recommend spending abundant time one avatar-specific portals, forums, publications and/or social media groups to understand your market needs. Facebook Groups, Warrior Forum, Work From Home Mom's, Reddit Sub-Reddits are just a few among countless excellent resources. A simple Google search on "AVATAR needs" will provide additional information. Bye for now. Lawrence, Genesys Internet Designs

Uncover the Three Keys to Digital Entrepreneurship Success - Part 1

So you have decided to launch your digital affiliate marketing business. What comes next? Rather than pursue a seemingly endless process of trial and error why not give yourself a major competitive advantage by using a proven "out-of-the-box" affiliate marketing system that provides you with all the tools and resources you need along with professional coaching from a community of successful entrepreneurs? This is precisely what Internet Digital Entrepreneur offers. The first component is to use an Integrated Product Suite which includes purpose-built templates, blogging platform, web site design resources, affiliate link generator, list building tools, sales funnels (complete with multiple Landing, Sales and Thank You pages) post-sales email templates ... all under one umbrella. Save yourself wasted time, cost and agony. I know, I have been there. Take your first step today by clicking here See you soon, Lawrence ... Genesys Internet Designs 

Genesys Internet Designs

Genesys Internet Designs. We enable merchants and entrepreneurs of all sizes worldwide to increase revenue by designing eCommerce and web sites using Shopify and WordPress. Our mission is to increase online revenue for merchants and entrepreneurs around the world by creating sites which bolster your brand, impress your customers and expand your Internet presence. We are a Shopify Partner and also have extensive experience building WordPress web and eCommerce sites. Whether you are a merchant looking to establish a new online store or an entrepreneur with an online store you wish to migrate to Shopify or WordPress we can help. Contact us today via phone or email to discuss your pathway to success! 

Contact us today … let’s get started!

Manager: Lawrence E. Wilson

Phone: +1 (415) 602-3472

Email: Genesysinternetdesigns@gmail.com

Web site: https://genesysinternetdesigns.blogspot.com

Shopify Partner Link (https://www.shopify.com/?ref=internet-digital-entrepreneur)

What are the Success Factors for Automated List Building - Step 2

Our 1st post in this series on Automated List Building we talked about always leading with "value" This is critical for building "trust" with your prospects. Our "product" could be physical, digital or a service such as professional coaching or training like as affiliate marketing, building a Bitcoin trading business, financial investing. Once you have begun to build trust and your prospects perceive your knowledge or expertise which can benefit them it is time to offer a "lead magnet." Free webinars, video training, PDF reports on "How To" or "Best Practices", software widgets or plug-ins are all examples - the key is that the lead magnet must be congruent with and reinforce the underlying "need" your prospects are trying to solve. So why not get started today by clicking here? 

What are the Success Factors for Automated List Building - Step 1

Friends, now that you have your Integrated Product Suite, an Automated List Building System, one or more Lead Magnets and a Sales Closing Process in place now it's time to "implement". So what are the success factors for your Automated Listing Building System ... the engine that makes the system work? It all begins with relationship building leading to "trust". Internet Digital Entrepreneur' s creed is to always lead with "value" (e.g. offering your target prospects a free, relevant, high-quality "lead magnet"). If our "product" is a subscription to an professional coaching or training service such as affiliate marketing, building a Bitcoin trading business, financial investing service (Note: The Motley Fool does an excellent job in this regard), we build trust by showing genuine concern for our prospects' well-being and demonstrating our expertise in the product or service niche. Your email-driven Sales Closing Process should include daily "tips and recommendations" from your business - a credible source of expertise in the field. Bottom line: The higher the "trust", the higher percentage that visitors to your web site will provide their name and email which you use in turn to provide additional value. Bye for now .. Lawrence, Internet Digital Entrepreneur.

Find the Perfect Supplier for your eCommerce Business

Do you own your own Internet store and need to find the ideal drop ship or wholesale supplier? The SaleHoo Directory 2017 may be just what you need. This solution provides online business owners like yourself with Find trusted suppliers of brand name products you can sell on Amazon, eBay, and your own store. This solution has been use by some 137,000 customers since 2005. It offers over 1,000 trusted drop ship suppliers, includes suppliers worldwide with no application fees. It also includes some 8,000 hand-picked, vetted, and trusted wholesale suppliers. So if you are ready to select your supplier(s) and start selling today simply click here (http://bit.ly/2wL6Ml3) today.

Envato Market - Your One Stop Destination for Graphic & Video Design

Friends, we warmly welcome Envato Market to the Internet and eCommerce Entrepreneur Marketplace. Envato Market offers Internet Marketers and eCommerce pros a wealth of fee-based resources including Themes and Templates, Graphics and Vectors, Photos and Images, Footage and Motion Graphics, Scripts and Plug-Ins, Music and Sounds along with 3D Models and Textures. Bottom line: You will find almost every type of "creative" tool and resource you need to launch a world-class web site, blog, landing page and eCommerce store. One stop shopping indeed ... at an affordable price. Visit Envato today at: https://themeforest.net/?ref=internetdigitalentrepreneur

Build Your Mailing Lists and Launch Marketing Campaigns the Industry Leader - AWeber

Friends, while there are many players in the crowded email marketing niche one vendor stands alone - AWeber. In almost every ranking of email list building and campaign management firms Aweber comes out ahead. Over 100,000 small businesses and entrepreneurs use Aweber. Their solution allows you to create HTML-rich product promotions, email newsletters, and plain-text messages. You can establish email automation flows using their campaign editor. Create personalized welcome emails, educational courses and lead campaigns. AWeber offer Autoresponders, Third Party Integrations, Sign-Up Forms, Avatar Segmenting, Email Newsletters, HTML Templates, a Drag and Drop Editor, Blog Newsletters Template Design and a lot more. Visit Aweber today by clicking here and start generating revenue for your business today!

BlueHost - The Top Rated Web Hosting Firm

Friends, here at the Internet Marketing and eCommerce Entrepreneurs Marketplace we are please to announce our affiliate relationship with BlueHost. BlueHost has been rated the #1 vendor in its class by Top10BestWebHosting.com and EditorsReview.org. With a staff of 750 professionals the company provides web hosting, WordPress and OpenSource services to over 2 million web site around the world. They even dedicate engineers on our development staff to full-time WordPress CORE development and allow users to set up WordPress with just a click and manage all your installations from one place. . Learn more about BlueHost's portfolio of services today by clicking here. 

Movavi Video Converter & Editor Software (for Windows & Mac)

Windows users - Movavi All-in-one product: edit any video formats; save video and audio for 200+ devices; rip, backup & copy DVD; split, merge, edit videos, apply special effects; capture screencasts including online clips and Skype calls; playback any multimedia files; burn Blu-ray Disc™, DVD, CD; create slideshows. For Mac users, Convert video, DVD, audio, and images between most popular multimedia formats, including AVI, MP4, MOV, MKV, FLV, 3GP, MP3, AAC, FLAC, JPEG, PNG, and more. Save media for Apple iPad, iPhone, and iPod, Android phones, tablets, and other mobile devices using the ready-made presets. Do basic editing before you convert: split, trim and merge, crop, rotate, improve quality, adjust sound. Process video instantly without re-compression or loss of quality. Makes for a great Christmas gift. Click here to order your software today!